Each conference day started with a keynote:

From market places to mergers and acquisitions – lingua franca communication and the business world now and then

Prof. Dr. Christiane Meierkord – chair of English Linguistics at Ruhr Universität Bochum

Keynote May 31

Excellence in international communications

Drs Koenraad van Hasselt MBM – Managing Director Reputation Matters

Keynote June 1

Talking to customers: characteristics of effective social media conversations

Prof. Dr. Peter Kerkhof – chair of Customer Media, University of Amsterdam

Keynote June 2

  • The abstracts of the keynotes are here (pdf).

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